Services / Six Surfaces Audit → Architect → Activate → Amplify → Anchor
DWG-06 · THE BRIEF ROOM · GLOSSARYFULL BLUEPRINT · SHEET 06 · REV.A
Glossary · Plain English

The index of terms.

Placeholder copy — every term the industry uses to confuse you, defined in one breath each. Datasheet rules: no term gets more than three sentences.

A
AttributionPLACEHOLDER · NOUN

Placeholder definition — knowing which marketing actually produced the booked job, with receipts, not vibes.

Audit (the)5A · PHASE 01

Placeholder definition — the two-week forensic teardown that starts every engagement.

C
CRMPLACEHOLDER · ACRONYM

Placeholder definition — the one inbox where every call, text, and form lands so no lead waits.

Compounding channelPLACEHOLDER

Placeholder definition — work that keeps earning after you stop paying for it (SEO, content, reviews). The opposite of rented traffic.

G
GrowthOpsPOSITION TERM

Placeholder definition — growth run as an operations discipline: one system, one scoreboard, weekly verdicts. What Ghost Zero does instead of "marketing".

Google Business ProfileGBP

Placeholder definition — the listing that answers the map search; effectively your second homepage.

K
Kill list5A · PHASE 04

Placeholder definition — the weekly memo of what we stopped doing, and where the budget moved. Published, always.

L
LSALOCAL SERVICES ADS

Placeholder definition — Google's pay-per-lead placement above everything else, for screened service businesses.

R
ReactivationSURFACE 06

Placeholder definition — re-firing dormant customers in your database with a real reason to come back. The cheapest revenue you own.

S
Speed-to-leadCAPTURE METRIC · DEEP DIVE →

Placeholder definition — minutes between a lead arriving and a human (or your text-back) responding. The number that decides everything.

SurfaceGHOST ZERO TERM

Placeholder definition — one of the six intakes on the machine. Not a menu item.

T
TelemetryALWAYS ON

Placeholder definition — the live scoreboard wired before launch. We don't operate blind.

The verdict5A · OUTPUT 01

Placeholder definition — the written document naming the three things between you and growth, with numbers.

Fluent now? Use it on us.

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