02 / THE STORY
From the camera to the machine
How we got here
A photographer who kept getting asked to fix the business.
"Placeholder pull quote — the line of the story, set big."
Placeholder story paragraph one — the origin. Photography first, then websites, then the realization that the photos and the site were never the bottleneck: the follow-up was. Drop-cap paragraph, editorial rhythm.
Placeholder paragraph two — building the first systems, the first clients, what worked. Short, concrete, first person.
Placeholder paragraph three — what Ghost Zero is now and who it's for. Ends with a line that hands off to the principles below.