Services / Six Surfaces Audit → Architect → Activate → Amplify → Anchor
Features · The Capability Library

Everything the machine can do.

CAPABILITIES INDEXED 18 (STARTER SET — GROWS TO 100+)

Placeholder copy — the hub for every capability in the system, grouped by surface. Each one gets its own page: what it is, how it works, and which clients run it.

Every cell below links to the feature-detail template.

01Website 02CRM 03Advertising 04SEO 05Creative 06Reviews
01 / WEBSITE & FUNNEL FEATURESThe surface →
CAP-00101 · Foundation

Code-native websites

Placeholder — owned, fast, no page-builder rent.

Open capability →
CAP-00201 · Foundation

Landing pages & funnels

Placeholder — per-offer pages built against the ad plan.

Open capability →
CAP-00301 · Foundation

Booking engine

Placeholder — calendar-first capture on every page.

Open capability →
02 / CRM & AUTOMATION FEATURESThe surface →
CAP-01002 · Capture

Missed-call text-back

Placeholder — every missed call answered in seconds, automatically.

Open capability →
CAP-01102 · Capture

Unified inbox

Placeholder — calls, texts, forms, and socials in one stream.

Open capability →
CAP-01202 · Capture

Appointment reminders

Placeholder — no-shows cut by automatic nudges.

Open capability →
CAP-01302 · Capture

Quote follow-up sequences

Placeholder — estimates that chase themselves.

Open capability →
03 / ADVERTISING FEATURESThe surface →
CAP-02003 · Acquisition

Google Search ads

Placeholder — high-intent keywords, held to booked jobs.

Open capability →
CAP-02103 · Acquisition

Local Services Ads

Placeholder — the screened pay-per-lead slot above everything.

Open capability →
CAP-02203 · Acquisition

Call tracking

Placeholder — every booked job named to its source.

Open capability →
04 / SEO & LOCAL FEATURESThe surface →
CAP-03004 · Visibility

Google Business Profile

Placeholder — the second homepage, rebuilt and worked weekly.

Open capability →
CAP-03104 · Visibility

City & service pages

Placeholder — the local-SEO page engine.

Open capability →
CAP-03204 · Visibility

Citations & NAP

Placeholder — one name, address, phone across the map.

Open capability →
05 / CREATIVE & MEDIA FEATURESThe surface →
CAP-04005 · Story

Brand photography

Placeholder — your crew and your work, not stock.

Open capability →
CAP-04105 · Story

Hero film

Placeholder — the site-topping film, cut down for ads.

Open capability →
06 / REVIEW & REACTIVATION FEATURESThe surface →
CAP-05006 · Reputation

Review engine

Placeholder — request, remind, respond, on every job.

Open capability →
CAP-05106 · Reputation

Database reactivation

Placeholder — dormant customers, re-fired with real offers.

Open capability →
CAP-05206 · Reputation

Referral loops

Placeholder — best customers recruited to recruit.

Open capability →
— / Engage

Load the loadout.