What it is
Placeholder — two or three plain-English sentences. No jargon a non-marketer wouldn't know.
Why it matters
Placeholder — the cost of the problem it solves, with a number. This is the SEO meat: the section that answers the search query.
How we install it
Placeholder — where it sits in the system, which surface it belongs to, what it's wired to, how long it takes. Cross-links to the Capture surface and the 5A protocol.
What it costs
Placeholder — which pricing tiers include it (links to the ladder).