What it is
The supply of creative your ads run on. We take the brand photography and the hero film and turn them into a set of ready-to-run ad units: scroll-stopping images, fifteen-second video cuts, and the headlines and captions that go with them — sized for Google, Meta, and the rest. Every asset is named, organized, and ready to drop into a campaign.
It is not one ad. It is a deck of them. The whole point is variety: several angles on the offer, several looks, several hooks — so there is always something new to put in front of the audience instead of running the same tired image until it burns out.
Why it matters
On any ad platform, the creative is the single biggest lever on what a campaign costs and how much it returns — the targeting matters far less than most people think. Ads decay: the same image shown to the same audience stops working as people scroll past it. Without a library to rotate, your cost per lead quietly climbs and there is nothing to do about it. With one, the weekly review always has a fresh asset to test against the current winner.
This is the asset that keeps the Advertising surface honest. The kill list can only cut and scale if there is something new in the queue — ad creative is what keeps that queue full.
How we install it
Ad creative lives on the Creative & Media surface and is produced in Amplify, drawing directly from the photography and film shoots. We build the first batch when ads go live, then keep replenishing it on a rolling basis as the weekly kill list tells us which angles are working. The library feeds straight into the Advertising & LSA surface, and the whole loop runs on the 5A protocol.
What it costs
Ad creative is included on the engagements that carry the Creative and Advertising surfaces, produced and refreshed on an ongoing cadence rather than one-and-done. See how it maps to the pricing ladder and we will scope the refresh cadence on a call.