What it is
A purpose-built video of your business, produced by us, that lives behind your homepage headline. It loops quietly — no sound required — showing the real work in motion: the crew arriving, the job getting done, the finished result. Because it is shot for the website first, we deliver it as a small, fast-loading file with a still poster frame, so it sets the mood without slowing the page down.
From that same shoot we cut a set of shorter versions: a fifteen-second spot for paid ads, a vertical cut for Reels and TikTok, and a handful of standalone clips. One day of filming becomes the moving-image library the rest of the system pulls from all year.
Why it matters
A site that opens with motion holds attention longer than one that opens with a static block of text — visitors stay, scroll, and read more before they decide. For a local service business, that extra few seconds is often the difference between a bounce and a booked call. And because the same footage powers your ads, you stop paying for one-off video every time a campaign needs fresh creative.
It is also the most efficient asset on this surface. The kill list on the Advertising surface is always hungry for new cuts to test; a single film shoot keeps it fed for months instead of weeks.
How we install it
The hero film lives on the Creative & Media surface and is produced in Amplify, once the site and ads are live and we know exactly what story needs telling. We storyboard against your offer, shoot in a single block (often alongside the brand photography day), then edit the master film plus the ad cutdowns. We compress and self-host the file, place the poster frame, and wire the cuts into the ad library — all on the same 5A protocol as the rest of the build.
What it costs
The hero film is scoped as a production block on the engagements that carry the Creative surface, with cutdowns for ads included in the same shoot. See where it falls on the pricing ladder and we will size the production on a call.