What it is
A system that asks every customer for a review at the right moment — right after the job is done — by text and email, with a one-tap link straight to your Google profile. If they do not respond, it sends a polite reminder. When a review comes in, you are prompted to respond, and you can answer from one place. It runs on its own, triggered by the job closing in your CRM, so no one on your team has to remember to ask.
Why it matters
Reviews are the single biggest lever a local business has, and almost no one works them. Around nine in ten consumers read reviews before choosing a local business, and they trust them nearly as much as a recommendation from a friend. Star rating and review count directly shape where you land in Google's local map results — more recent, higher-rated reviews push you up the pack, where the clicks are. The problem is that happy customers rarely think to leave a review on their own; the people most motivated to write one tend to be the angry ones. Asking everyone, automatically and immediately, flips that — it surfaces the silent majority of satisfied customers and buries the occasional bad day under a steady stream of fresh five-stars. Dedicated tools that do this, like BirdEye, run around three hundred dollars a month; here it is part of the system.
How we install it
The review engine is the front half of the Reputation surface and lives inside your CRM, triggered by the events the rest of the system already tracks — a closed job, a completed appointment. We turn it on during the Anchor phase of the 5A protocol, once the capture and operations layers are feeding it real completed jobs, and tune the timing and message to your trade. It pairs with reputation monitoring so the reviews it generates are watched and answered in one dashboard.
What it costs
The review engine is included from the Operating tier up, and it replaces a standalone reputation tool that would otherwise cost hundreds a month on its own. See the ladder for what each tier includes.