The situation
A Crumbl franchise wanted to turn its grand opening into a fundraiser engine — partnering with local schools and groups who'd sell cookies for their cause. The opportunity was real, but there was no funnel to capture partners, no automation to follow up, and no campaign to drive awareness at scale.
The verdict
The play was a fundraiser-partner machine: a website with an application funnel to capture partners, lead automation to route and respond instantly, an aggressive grand-opening ad push, and print collateral to work the local-physical side as hard as the digital one.
What we installed
We built the website with a fundraiser-partner application funnel, wired lead automation through the CRM, ran display and search ads for the grand opening, produced print collateral — flyers and yard signs with QR codes — and handled the graphic design across all of it. Every capability below links to its file.
What changed
The campaign pulled 330 fundraiser inquiries in five months, and the grand-opening ad push delivered 1.06M impressions in just 25 days. With roughly $2,500 in average revenue per fundraiser, demand ran so far ahead of capacity that the client began reselling out-of-state leads it couldn't service.
In the operator's words
Client quote pending approval.