Services / Six Surfaces Audit → Architect → Activate → Amplify → Anchor
Features · The Capability Library

Everything the machine can do.

CAPABILITIES INDEXED 30+ · + 39 IN THE APP · GROWS TO 100+

Placeholder copy — the hub for every capability in the system, grouped by surface. Each one gets its own page: what it is, how it works, and which clients run it.

Every cell below links to the feature-detail template.

01Website 02CRM 03Advertising 04SEO 05Creative 06Reviews
01 / WEBSITE & FUNNEL FEATURESThe surface →
CAP-00101 · Foundation

Code-native websites

Custom-coded, owned, and fast — no page-builder rent, no plugin rot.

Open capability →
CAP-00201 · Foundation

Landing pages & funnels

Per-offer pages built against the ad plan, wired for capture.

Open capability →
CAP-00301 · Foundation

Booking engine

Calendar-first capture on every page — keep clients on your site, start to finish.

Open capability →
CAP-00401 · Foundation

Speed & hosting

Edge hosting, instant loads, SSL — included and handled.

Open capability →
CAP-00501 · Foundation

Domains & SSL

We buy and manage your domains and certificates — or connect an existing one.

Open capability →
CAP-00601 · Foundation

Smart forms

Logic-based intake that syncs straight into your CRM — no copy-paste.

Open capability →
CAP-00701 · Foundation

Conversion instrumentation

Every call, form, and booking tracked to its source from day one.

Open capability →
02 / CRM & AUTOMATION FEATURESAll 39 CRM features →
CAP-01002 · Capture

Missed-call text-back

Every missed call gets an instant text back — no lead lost.

Open capability →
CAP-01102 · Capture

Unified inbox

Calls, texts, email, and socials in one stream, shared across your team.

Open capability →
CAP-01202 · Capture

Appointment reminders

Automatic SMS + email reminders that drastically cut no-shows.

Open capability →
CAP-01302 · Capture

+ 35 more in the CRM

Pipelines, payments, automations, reviews, courses — the whole command center.

See all 39 CRM features →
03 / ADVERTISING FEATURESThe surface →
CAP-02003 · Acquisition

Google Search ads

High-intent keywords mapped to landing pages, held to booked jobs not clicks.

Open capability →
CAP-02103 · Acquisition

Local Services Ads

The Google-screened, pay-per-lead slot above everything else.

Open capability →
CAP-02203 · Acquisition

Meta & retargeting

Demand capture extended to social once search is converting.

Open capability →
CAP-02303 · Acquisition

Tracking & attribution

GTM + GA4 set up so every booked job is named to its source. No guesswork.

Open capability →
CAP-02403 · Acquisition

The weekly kill list

What stopped, what scaled, where budget moved — every week, in writing.

Open capability →
04 / SEO & LOCAL FEATURESThe surface →
CAP-03004 · Visibility

Google Business Profile

Your second homepage — rebuilt, categorized, photographed, and worked weekly.

Open capability →
CAP-03104 · Visibility

City & service pages

The local-SEO page engine — a page for every service in every area you work.

Open capability →
CAP-03204 · Visibility

Content that compounds

Organic, holistic content that keeps earning long after the ad budget stops.

Open capability →
CAP-03304 · Visibility

Technical SEO

Meta, headings, schema, alt text, and sitemaps — the plumbing that ranks.

Open capability →
CAP-03404 · Visibility

Citations & NAP

One consistent name, address, and phone across the directories that matter.

Open capability →
05 / CREATIVE & MEDIA FEATURESThe surface →
CAP-04005 · Story

Brand photography

Your crew, your trucks, your work — shot on real film grain, not stock.

Open capability →
CAP-04105 · Story

Hero film

The site-topping film, cut down for ads and social.

Open capability →
CAP-04205 · Story

Ad creative

The asset library the weekly kill list pulls from.

Open capability →
CAP-04305 · Story

Editorial

The stories and field notes that make the brand worth choosing.

Open capability →
06 / REVIEW & REACTIVATION FEATURESThe surface →
CAP-05006 · Reputation

Review engine

Request, remind, and respond on every job — automatically.

Open capability →
CAP-05106 · Reputation

Reputation monitoring

Every platform in one dashboard, with fast responses to new reviews.

Open capability →
CAP-05206 · Reputation

Database reactivation

Dormant customers re-fired with real offers — revenue from the list you have.

Open capability →
CAP-05306 · Reputation

Referral loops

Your best customers recruited to recruit the next ones.

Open capability →
— / Engage

Load the loadout.